15:50 – “He’s got it easy”

17:23 – 3 Fundamentals to mastering wealth

19:30 – “Pivoting” and innovating appropriately

20:45 – Who does Jackson work with?

21:46 – Outro

Q: Your view of wealth is contrarian. The wealth industry sets out to make wealth building seem hard. Where are you philosophically on that point?

• He doesn’t agree with it
• The industry is built based on complexity and relies on it to validate their value and worth to their clients
• His entire value proposition and in his book is to debunk and demystify the misconceptions around money
• Money isn’t difficult. It’s simple if you approach it in the right way
• Anyone can make anything hard. Making something simple is an art form
• He’s made it his mission to make wealth building simple
• As an advisor, you shouldn’t be threatened by simplicity and the ideal outcome you get for your client
• If they’re still willing to pay you for your service after that, then they see the true value

Q: You mentioned your father is good at giving advice but not with his actions. Business owners are looking for alignment with whether you walk your own talk. How has that changed?

• Changed significantly – he inherited his parents’ beliefs very early on
• He got to a point in his life that he reflected on whether he wanted to be someone who walked what he talked
• Jackson mentions that there’s no better validation of success than to prove you’ve done it yourself
• He hasn’t always been successful with business – his first business venture was a failure
• When his dad got diagnosed with late-stage cancer business, he became the main bread winner for the family
• He believed that instead of focusing in his advisory career, he launched a menswear brand from scratch and quickly realised that it wasn’t the right business because it was the pure pursuit for profit
• He then ‘selfishly’ created a wealth advice model for himself that’s simple, sustainable and scalable, which became his value based model

Q: What’s been your biggest struggle around wealth building?

• Early in his career and being a highly dominant young male, he was looking to get rich quick by trading CFDs
• When he created his value based advice model, he found three ways to create reliable wealth:
  • • Business
    • Blue-chip properties
    • ETFs – index funds

Q: A lot of people would say to you “he’s got it easy”. How would you respond to that?

• It’s not easy. Anyone who tells you that business is easy is a liar
• Although wealth can be simple, it’s not easy
• Where the risk and complexity comes from, it’s human behaviour – the biggest variable
• Ask yourself – how do you build the million dollar mindset?
• How do you align purpose to profit?
• How do you align purpose to profit?
• It’s about pursuing a worthy goal
• Nothing comes easy but it’s all about perseverance

Q: Where do you see the greatest opportunity over the next 5 – 10 years for business owners, where would that be?

• The wealth mastery machine has three key outcomes you’re trying to create – maximise profit ($400k per year in profit after paying yourself), free time (the most valuable commodity), wealth (are you maximising the profit you’re creating to build personal wealth of $4m net wealth outside of your business)
• Ask yourself: how are you working those three goals?
• Does it make the boat go faster? Does the activity lead you closer to those goals or is it taking you away?
• The biggest risk is that people have pivoted the wrong way
• There’s been so much emphasis on not stagnating and focus on innovating – unless you’re clear on the goal, it’s difficult to know if you’re pivoting the right way

Q: Who’s a great fit for your program?

• He works closely with service-based businesses and with individuals who want to be the best of what they want to do and have a proven offer
• He helps them remove bottlenecks in their business and maximise their profit before turning it into personal wealth