11:56 – What would you do if you had to start over?

13:50 – Finding a purpose for building wealth

15:43 – Earning your financial freedom

18:22 – Becoming an influencer in your space

21:42 – Thank you

Q: How has your upbringing influenced your relationship with money in adulthood?

• Money still gives him anxiety but he’s not scared to take risks
• At 15, he got his first job because he wanted to buy the things he wanted
• His motivation stemmed from the fact that he wanted to earn money so that he could buy things he wanted
• Recalled that he knew he could have whatever he wanted, he just needed to earn it

Q: You run a very successful business, you’re an author and a committed entrepreneur. What is it about running a business that’s caught your attention?

• First started as a personal trainer and could earn good money from it
• He got to a point that he decided to work for a franchise group – Vision
• Personal Training – and got a call from his sister after his mum had a really bad health scare
• It was during this time, he looked at his list of clients, he knew that if he stopped working, he stopped getting paid
• He read Rich Dad, Poor Dad by Robert Kiyosaki
• Remembers learning about what assets he has and what he needs when he retires
• The definition of a corporate entity is a business that runs independent of its owner
• He wanted to create something that gives him money, no matter what he was doing, would pay him

Q: On a spectrum of how easy to how hard it is to make money, where do you think you sit?

• There’s a skillset and mindset component of making money
• The skillset part is easy. However, the mindset part is the most difficult because you need to think about how to sustainably make money
• The only way you can do this is to get out of the way of your business
• You need to figure out how to replicate yourself and either do this through people or processes (automation)

Q: You’ve had a very successful partnership with your business partner. If you woke up tomorrow and the business was gone, what would you do first?

• He’d look at things pragmatically and assess the basics of business – what is the offer that needs to be created, who are the people who need this offer, where are these people and how do you find them?
• He’d create a solution around a common problem they have

Q: For many entrepreneurs, their business gives them the highest ROI. If you think about your own journey, what has been the biggest struggle around building wealth?

• A plan – earning money is one thing but keeping it and accumulating it is a whole different game
• The strategy and plan to why you need wealth and the plan that should come with it is why you should be accumulating wealth
• Money’s just a resource – it’s like water and food
• Money needs a purpose and an enabler of something
• Purpose is what drives wealth, it’s not just about profit

Q: Why does financial freedom matter to you?

• He wants the freedom to do what he wants, how he wants, when he wants and with who he wants
• He uses a metaphor based on The Gladiator which compares business owners with gladiators. For a gladiator, if you win the championship, you win freedom. In business, this is the same – you’ve got to learn how to innovate, adapt and change until you’ve earnt your freedom

Q: Where do you see the greatest opportunity for people to create wealth over the next decade?

• You’ve got to adapt to the environment a la Darwinism
• Those who choose not to adapt, then you’ll be left behind
• The biggest opportunity is to be agile enough and open enough to look at how you can solve one problem really well for a group of people
• An influencer for example, isn’t about the vanity. Instead, it’s about leadership and advice as an expert
• There’s never been a better time to be an influencer in your own world
• You don’t need to be the best in the world, but just your world and niche
• Double down on being an influencer in your niche or space, providing a very clear result for a very clear problem